A framework for insight leaders

Is your insight team a report factory, or a decision partner?

Find out where your team actually sits.

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The Reality Department
The Insight Team Blueprint

Three pillars that decide whether your work gets believed.

The framework

Three things determine whether an insight team gets believed. A fourth is what you get when the first three are right.

Decision-anchoring. Outside view. Format.
Get those right and you earn the fourth: Trust
The point where you influence different stakeholder groups.

trust
01 · decision-anchoring
02 · outside view
03 · format
The scorecard

Nine statements. One honest answer each.

Rate each statement 1–5 — 1 is “rarely true of my team,” 5 is “always true.”

Start the scorecard

A score tells you where you are. The blueprint tells you what to do about it.

Get the blueprint
01 · Decision-anchoring

Every project tied to a named decision, before fieldwork starts.

02 · Outside view

Something stakeholders didn’t already believe, with context from beyond their own data.

03 · Format

Built for the stakeholder, understood in under two minutes.

realitydepartment.co.uk

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