The Reality Department
Book a call

Bring us the question you can't quite answer.

Book 30 minutes with us. No pitch deck. No sales script. Tell us what you're trying to understand or decide, and we'll tell you straight whether we're the right people to help.

Book a 30-minute call
30 minutes · No brief needed · No prep required
Prefer to write it down? Send us your challenge
Changed the strategy
"The research was fundamental in changing our strategy moving forward, which has already seen an uplift in commercial efficiency."
Head of Product, HR App
Honest about what's needed
"It was a refreshing experience working with TRD who took the time to understand our challenge, and were honest about what they thought was needed."
Product Insight Manager, Business Media
Made the insight usable
"They have transformed our reporting, and I wouldn't really call it reporting. A super valuable partner to have."
Head of Insight, Technology provider
Stakeholders engaged
"Went above and beyond what we were expecting, especially in terms of reporting. The podcast episode was really useful, and stakeholders loved it."
Insight Manager, Financial Services sector

Worth a conversation if you're trying to:

No methodology, brief or perfectly formed problem required. A rough question and a decision you're facing is enough.

If we're not the right partner, we'll say so on the call.

01Understand an audience before you spend money reaching them
02Find out how customers, buyers or the market actually see you
03Test a message, idea or proposition before it goes live
04Create original evidence for a campaign, launch or story that gets picked up
05Make sense of research you've already paid for and nobody used
Jake Pryszlak speaking on stage
Who you'll speak to

You'll speak to Jake Pryszlak, founder of The Reality Department.

Nine years+ in market research across agency, client-side and software. Three-time award-winning researcher. Forbes contributor.

What happens next

No obligation at any step.
1
You pick a time.
Choose a 30-minute slot for a low key conversation!
2
We talk it through.
You describe what you're trying to decide. We ask the awkward questions. No slides.
3
You get a straight answer.
If we can help, we'll send a short proposal, usually within 3 working days. If we can't, or someone else is better placed, we'll tell you.
Book a 30-minute call
Times shown in your time zone

Questions people ask before booking

Do I need a brief?−
No. Most good conversations start with a rough question and a decision you're facing. We work out the rest together. Or it could simply be an introductory chat!
What does it cost?−
Every project is scoped to the decision it needs to support, so the final number depends on who we need to reach and what you need at the end. You'll get a ballpark on the call.
How long does a project take?−
Typically projects can take between 4-8 weeks depending on complexity. We'll give you a realistic timeline for your question on the call.
What if I'm not sure research is the answer?−
Then the call is for you. If research won't help, we'll say so.
What do we get at the end?−
Not always a report. The format follows the decision, whether that's a workshop, a short video, an insight page or an audio summary your stakeholders will actually use.

Prefer to write it down?

Tell us about your challenge and we'll come back to you personally.
Name
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What are you trying to understand or decide?
Goes straight to our inbox. We reply personally, usually within one working day.
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Got it. Thanks.
We'll reply personally within one working day. If you'd rather skip the wait, pick a 30-minute slot now.
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