Vol. 01

The Insight ActivationPlaybookA practical guide to making research impossible to ignore.

The Reality Department

Included with your results

The Insight Activation Playbook

A practical guide to making research impossible to ignore.

Inside

01How to get research noticed by the right people.

02How to transform findings into engaging formats.

03How to connect insight with decisions and action.

04A real before-and-after activation example, once approved.

05A practical checklist for your next research project.

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A look inside

Two pages from the Playbook.

05 · ChecklistFor every project

Three questions to answer before you deliver.

Who needs to see the findings?

How will they engage with them?

What decisions or actions should follow?

04 · Before and afterIllustrative until approved

One study, five formats.

Report

This chapter will feature a real activation example once a client case has been approved for publication.

The full Playbook is ready to download: 13 pages of tools and examples you can use on your next study.