Who we are
The Reality Department is the trading name of Reality Department Ltd, a company registered in England and Wales (company number 17332877). Our registered office is 65 Apley Road, Gloucester, GL2 9RQ.
We are the controller of the personal data described in this policy. If you have a question about your data, email jake@realitydepartment.co.uk.
What we collect and why
When you send us an enquiry
We collect your name, email address and whatever you tell us in your message.
We use it to reply and discuss a possible project. Our legal basis is legitimate interests: answering people who contact us.
When you ask for a report
We collect your email address and any details the form asks for.
We use it to send you the report and, where relevant, follow up about it. Our legal basis is legitimate interests: sharing our research with people who ask for it.
When you become a client
We hold contact details for the people we work with, and what is needed to run and invoice the project.
We use it to deliver the work. Our legal bases are contract, and our legal obligations on tax and accounts.
When you visit the site
We collect pages viewed, the site you came from, device and browser type, and an approximate location taken from your IP address.
We use it to understand how the site is used.
When you visit from a company network
We may see the name of the organisation your connection belongs to, where it can be worked out from your IP address.
We use it to see which organisations are interested in our work.
We do not ask for sensitive information through this site, and we would ask you not to send any.
If you take part in our research
Survey respondents are recruited through specialist panel providers. We receive answers without names or contact details, and we cannot identify individual respondents. We publish results only as totals and percentages.
Who we share it with
We do not sell personal data. We use a small number of suppliers who process data for us:
- Webflow and Cloudflare, which host and deliver this site and protect our forms from spam.
- Google, for analytics.
- Plausible, for analytics that does not use cookies or identify individuals.
- LinkedIn, to measure the results of our LinkedIn activity.
- Apollo, to identify organisations visiting the site.
- HubSpot, where we keep a record of enquiries and of our contact with you.
Some of these suppliers are based in the United States. Where data leaves the UK, it is protected by the UK's data bridge with the US or by standard contractual safeguards approved for UK transfers.
How long we keep it
- Enquiries that do not become projects: 24 months from our last contact.
- Client records: for the length of our work together, then six years to meet tax and accounting rules.
- Analytics data: for no longer than the retention period set in our analytics tools, which is 14 months at most.
Cookies
A cookie is a small file a website stores on your device. We use three kinds.
Essential
Set by Cloudflare. They keep the site secure and stop automated spam on our forms. They do not need your consent.
Analytics
Set by Google Analytics. They count visits and show which pages are read, and are stored for up to two years.
Marketing
Set by LinkedIn and Apollo. LinkedIn measures whether people who saw our posts or adverts visited the site. Apollo works out which organisation a visit came from.
We also use Plausible, which counts visits without cookies and without identifying anyone.
Your rights
You can ask us to give you a copy of your data, correct it, delete it, limit how we use it or send it to someone else. You can object to us using it, and you can withdraw consent at any time. To do any of these, email jake@realitydepartment.co.uk. We will reply within one month.
If you are unhappy with how we have handled your data, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We will update this page when what we do changes. The date at the top shows the latest version.