Great research deserves more than a great presentation.
Is your research getting the attention, engagement and action it deserves?
Respondents in the lapsed segment were asked to reflect on the period preceding their final purchase. Responses were coded against the framework established in Section 2 and weighted to reflect the national customer base.
Across the coded responses, a consistent pattern emerged. 34% of lapsed customers identified a single failed delivery as the point at which they began to disengage, a higher proportion than those citing price (21%) or product range (18%). Further analysis is presented in Appendix C.
It should be noted that these findings are directional and should be considered alongside the quantitative tracking data in Section 5.
Brilliant research. One presentation. Then silence.
The brief was clear. The methodology was sound. The findings were genuinely valuable.
The presentation went well.
And then?
Another project starts. The report joins the others. And the people who could have used those insights have already moved on.
It's a familiar frustration for research and insight teams.
Not because the research wasn't good enough.
But because getting to the insight and getting people to use it are two very different challenges.
Does your research get noticed, understood and acted on?
Our Research Impact Scorecard helps you assess three essential ingredients of research effectiveness.
Great insights can't influence anyone if they're buried in a report, lost in an inbox or only seen by the people who attended the debrief.
Being sent a report isn't the same as understanding it. Insights need to be clear, relevant and presented in ways people want to engage with.
The ultimate test of research isn't the presentation. It's the decisions made, the actions taken and the difference those insights create.
Find out where your insights are losing momentum.
In just a few minutes, you'll discover where your organisation is doing well — and where valuable research may be falling short of its potential.
One piece of research. More ways to make it matter.
A traditional research report can contain exceptional insights. But a report isn't always the format people need.
Imagine taking the most important findings and turning them into things different stakeholders can actually use.
Respondents in the lapsed segment were asked to reflect on the period preceding their final purchase. Responses were coded against the framework established in Section 2 and weighted to reflect the national customer base.
Across the coded responses, a consistent pattern emerged. 34% of lapsed customers identified a single failed delivery as the point at which they began to disengage, a higher proportion than those citing price (21%) or product range (18%). Among those who experienced a failed delivery and received proactive contact within 24 hours, subsequent lapse rates were broadly in line with customers who reported no issue. Further analysis is presented in Appendix C.
It should be noted that these findings are directional and should be considered alongside the quantitative tracking data in Section 5. Recommendations are summarised in Section 9.
Research shouldn't end with a report.
Our Insight Activation approach helps organisations transform valuable findings into clear, engaging and useful outputs that reach the people who need them.
“The research was fundamental in changing our strategy moving forward, which has already seen an uplift in commercial efficiency. A big thank you!”
Our team has worked with and for some of the biggest organisations in the world.
Your research deserves to make a bigger impact.
Find out what's working, what's getting lost and where your biggest opportunity lies.
Answer 11 quick questions and receive your personalised Research Impact Score, practical recommendations and Insight Activation Playbook.
Questions, answered.
Who is the scorecard for?
It's designed for in-house insight and research professionals who want their work to have greater influence across their organisation.
How long does it take?
Just a few minutes. There are six quick diagnostic questions and five questions to help us make your results more relevant.
What will I receive?
A personalised Research Impact Score, a breakdown across Attention, Engagement and Action, recommended next steps and access to our Insight Activation Playbook.
Do I need to share any confidential research?
No. We won't ask you to upload reports, datasets or confidential findings.
Do I need to book a call?
Not at all. Your results are yours to use. If you'd like to explore your opportunities further, you can choose to book a complimentary Research Activation Review.
Is it free?
Yes. The assessment and your personalised results are completely free.
What is insight activation?
Insight activation is the work of getting research findings used. It turns a study into formats the people who need to act will open, such as a one-page visual, a short clip or a three-line brief, and gets each one to them. Read the full definition →
We have a backlog of old research. Is it worth activating?
Usually, yes. The expensive part, the fieldwork and analysis, is already done. If the findings still hold, they can be re-cut for the people who can act on them. How to get more from existing research →