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Insight activation
Most research ends at the report. See what happens after — turning findings into formats your team actually uses.
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Original research and data on how fintech, technology, retail and FMCG businesses actually behave.
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Insight Activation: what happens after the report.

See how it works
How we do it

The layer between what you know and what your team does about it.

Insight Activation is how research findings get used after the debrief. We plan it from the start of every project, then deliver findings as insight pages, audio summaries, short video and workshops your team will open and act on.

New to the idea? Read what insight activation is.

Not sure how your current research is landing? Take the free Research Impact Scorecard.

It takes what you already know and turns it into something your team can actually use without anyone opening a 20-page deck to find it.
01 — Focus

Turn findings into something focused

A finding buried in slide 21 doesn’t change anything. Nobody goes looking for it. Insight Activation breaks the report apart, with each finding getting its own page, built to be dropped into a Slack channel, forwarded in an email, or pulled up in five minutes before a meeting.
Slide 21 of 34
One report. Read once.
→
Finding 01
Buyers shortlist before they ever talk to you.
One page. One finding. What it means, and what to do next.
Slack
Email
Finding 02
The blocker isn’t price. It’s internal risk.
Sized, evidenced, and readable in under two minutes.
Slack
Standup
Finding 03
Your category language doesn’t match theirs.
No scrolling. No translation required.
Deck
Brief
02 — Who it’s for

Designed for teams with insight overload

You’re not short on data. You’re short on time to make sense of it.
Our Insight activation layer is built for teams already drowning in insight, not teams starting from zero. It’s about making the research work harder each time
Trackers
quarterly · unread
Ad-hoc studies
one project · one audience
Customer feedback
constant · unsorted
Market reports
bought · skimmed
↓
Today
It all lands somewhere and gets read once.
03 — The framework

Our Insight Activation framework

Nobody consumes information the way a 15-page deck assumes they do. Some people read. Some listen. Some just need the headline on their commute. We build for how your team actually takes in information, not how research has always been delivered.
Written
01
Standalone insight pages. One finding per page, built for a quick read and an easy forward.
Insight page
Audio
02
Podcast-style episode summaries, made for the commute or the gap between meetings.
Episode 04 · 6 min
What buyers do before they call you
Visual
03
Short-form video summaries, one-pagers and slides your team can drop straight into their own decks.
Drop-in slide
Same findings. Whatever format actually gets opened.
Free · Research Impact Scorecard

How much impact is your research really having?

Answer 11 quick questions to see how your research scores on Attention, Engagement and Action. You get three personalised recommendations and the Insight Activation Playbook.

AttentionEngagementAction
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Free · About 3 minutes · No confidential research needed

Questions about Insight Activation

What is insight activation?

Insight Activation is how research findings get used after the debrief. It turns a report into formats your team will open, understand and act on.

Is insight activation the same as data activation?

No. Data activation is a marketing technology term for sending customer data into advertising and CRM tools. Insight activation is about research: getting what a study found in front of the people who make the decision, in a form they'll use. You'll also see it written as insights activation.

What formats do the findings come in?

Standalone insight pages with one finding per page, podcast-style audio summaries, short-form video summaries, one-pagers and slides your team can drop into their own decks.

Is Insight Activation included in a research project?

Yes. It is included as standard in our research projects and planned from the start, not added at the end.

Can you activate research we have already run?

Yes. Bring us a study you have already run and we will show you how we would activate it.

Related reading
What Is Insight Activation?Insight Activation vs Research Reporting
Why Nobody Read Your Last Research ReportHow to Present Research Findings So Stakeholders ActInsight Activation Examples: What the Formats Look LikeThe Insight Activation FrameworkHow to Get More From Research You've Already Paid ForWhat to Look For in an Insights Activation AgencyHow to Turn Market Research Into ActionWhy Market Research Doesn't Lead to ActionHow to Build an Insight Activation StrategyHow to Get Stakeholders to Engage With ResearchHow to Measure the Impact of Market Research

See what activation looks like on your last piece of research.

Bring us a study you’ve already run. We’ll show you how we would provide our Insight activation layer
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