Insight activation turns one research study into several formats: an insight podcast, a 90-second clip, a Slack brief, a one-page visual and a video walkthrough.
Insight activation turns one research study into several formats your stakeholders will open. The report is the raw material. These are the five formats we cut from it.
To show how each one works, we'll use a single illustrative finding throughout: buyers shortlist suppliers before they ever talk to you. It's an example, not a result from a named study.
What it is. One finding and one recommendation in about three minutes of audio.
Who it's for. Senior people who won't open a deck but will listen on the commute.
When to use it. When the decision sits with someone short on time, and the finding needs a little explanation to land.
In our example. A three-minute episode explaining that the shortlist is set before first contact, and what that means for where you spend.
What it is. The headline finding, made watchable.
Who it's for. The whole business. It gets shared before anyone opens the report.
When to use it. When a finding needs to travel. A clip is the format people forward.
In our example. A short video stating the finding, the one number behind it and the question it raises for your team.
What it is. Three lines, posted where the work already happens.
Who it's for. Teams who need the point without the meeting.
When to use it. On the day of the debrief, so the people who weren't there hear it from you first.
In our example.
What it is. The whole story at a glance, on a single page.
Who it's for. Teams who need a reference they can pin to the wall or drop into a deck.
When to use it. When the finding has to stay in view for weeks, while a plan is being built around it.
In our example. One page showing the buyer's route to a shortlist, with the points where you're absent marked up.
What it is. A recorded readout of the findings. One people turn up to, and stay for.
Who it's for. Anyone who wants the detail and couldn't make the debrief.
When to use it. When the team acting on the research needs the evidence, not only the headline.
In our example. A walkthrough of the evidence behind the finding, for the team who has to act on it.
The five formats look different. They follow the same rules.
The formats aren't alternatives. They work as a sequence. Here's an illustration of how one study might roll out:
The order matters less than the principle: each person meets the finding in a form that suits them, more than once.
A format only works if it reaches someone. We match each one to a channel your teams already use:
Some audiences need something else again. We make tailored formats where the standard five don't fit.
Same insight. Different doors.
After a typical debrief, the sharing lands on you: rebuild the deck for leadership, script your own video, squeeze 30 slides onto one page.
With Insight Activation, these arrive ready to use:
Start with the person who has to make the decision. If they'll listen but not read, start with audio. If the finding needs to travel across the business, start with the clip and the Slack brief.
For more on matching format to audience, see how to present research findings so stakeholders act. For where the formats sit in a project, see the Insight Activation framework.
Same findings. Whatever format gets opened.