We help you to understand customers, challenge assumptions & make better decisions in an AI era
Get in touchWe provide the insights that help you to act quickly and confidently.
Using our Insight activation framework, we turn data and Insights into compelling intelligence to make effective marketing decisions. All routed in understanding the reality, properly understood.
What are you trying to understand?
Research should start with the challenge in front of you.
Understand people
What shapes what they think, feel and do?
The people behind the behaviours, choices and numbers.
Understand perception
How are you really seen?
How people perceive your brand, product or organisation and what shapes it.
Understand opportunity
Where should you go next?
Unmet needs, emerging behaviours and whitespace worth pursuing.
Understand markets
What is changing around you?
Categories, competitors, customer expectations and market dynamics.
Understand ideas
Will it resonate?
Propositions, concepts, messaging and experiences, what lands, and why.
Create evidence worth sharing
Sometimes the research itself needs to travel.
Original evidence for thought leadership, communications and campaigns.
All powered by TRD’s research panel.
Fuelled by unique and human data, with over 34,000 ways to segment. Providing a rich, always-on way to ask opinions.
One way of working.
Every question above lands in one of three programmes. The person who sells the work is the person who does it.
Audience Research
Deeply understand your target audience to improve conversion rates and their interest in your solutions. Removing doubt so you can make decisions based on reality.
Understand people.
What shapes what they think, feel and do?
Understand markets.
What is changing around you?
Brand & Reputation Research
Using a combination of authentic human insights & commercial data, our brand & reputation framework tells you not just how your brand and reputation is perceived, but what's costing you against your objectives.
Understand perception.
How are you really seen?
Understand opportunity.
Where should you go next?
Content & Thought Leadership
Research that gets you noticed. Not just published, but picked up by journalists who cover your category, and trusted by buyers you're trying to win and you don't have to guess whether it will land. Test it with our private panel of tier 1 journalists.
Understand ideas.
Will it resonate?
Create evidence worth sharing.
Sometimes the research itself needs to travel.
We don't just provide a research report.
Deep dive into our Insight activation layer that enables research to be clearly understood by all stakeholders even if they only have 2 minutes.
Explore our perspectives
Explore the latest B2B trends and insights from around the world, including our own research.
Explore our perspectives