How do you segment or profile our audience?

We combine who your audience is with what actually drives their decision making including attitudes, pressures, and trade-offs, not just job titles and firmographics. The exact model depends on your market; we build it around your audience, not a template.

How do you access niche B2B and consumer audiences?

Every one of our 45m+ verified panel participants goes through multi-layer authenticity checks, including 1m+ B2B decision makers across 98 countries and consumer audiences recruited to the same standard.

How long does an audience research project take?

Most projects run 4–6 weeks from kick-off to delivery. We also run quick-turnaround options for time-sensitive briefs.

Audience research

Real behaviour, not perceived reality.

Q: What's included in an audience research project?

The full research project is delivered end to end including fieldwork, analysis and reporting. All aspects of the project are delivered by director level researchers, not juniors.

Talk to us See how we work

Entering a new segment

Repositioning

Performance has dropped

The answer is the same. You need to know what your audience actually thinks, not what your last campaign assumed they did.

No recycled personas. No generic segments. Fully bespoke to your needs.

What it actually involves

Who you're really talking to
not who's easiest to survey.

Audience research tells you who your buyers or customers are, what they value and what changes their mind. We profile, segment and size B2B and consumer audiences so you know who to target and what to say before you spend the budget.

Outside-industry context, the people who actually make or influence the decision, and findings your team can act on.

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We don't simply provide data, you will be able to understand the real behaviour of your audience that will help to unlock commercial success

Services

Profiling

Attitudes, priorities, decision triggers, and the things that change their mind.

Segmentation

Past firmographics. The segments that behave differently, respond differently, and need to be spoken to differently.

Targeting

Which part of your addressable market is actually reachable, actually in-market, and actually persuadable.

Before you spend budget finding out the hard way.

Case study · global insurance

The internal view was confident. The question was whether the market agreed.

The decision it enabled

A go/no-go decision built on evidence, not on what the team had convinced themselves was true.

Setup

A global insurer was preparing to move into a new segment, confident it knew what that market valued.

What we did

Surveyed the audience they planned to target, not the one they already knew. What came back didn't match.

Outcome

The gaps reshaped the product proposition and the sales strategy before launch.

Panel & audience access

To profile a B2B audience properly, you need real access to your target audience.

Every participant is verified through a multi-layer authenticity process. AI and human quality control beyond industry standard. The right people answer, without compromising reach.

45m+

unique individuals worldwide

1m+

B2B decision makers, management to C-suite

countries

34,000

ways to segment, upfront

Differentiators

We go outside your industry.

Your audience doesn't exist in a vacuum. External context, past firmographics. People behave differently, and need to be spoken to differently.

We profile B2B audiences properly.

B2B decisions are not one person clicking a button. We map the buying committee, the influencers and the blockers, then tell you what moves each of them.

Insight Activation Layer included as standard.

Findings don't live in a PDF. Audio summaries and insight pages built for Teams, Slack and email, so the people who need to act actually understand it.

FAQs

The things clients ask first.

What's included in an audience research project?

Questionnaire design, panel recruitment and fieldwork, analysis, and a final report with a stated recommendation, not a data dump. The Insight Activation Layer (audio summary, shareable insight pages) is included as standard.

How do you segment B2B audiences?

We use a combination of attitudinal, behavioural, and firmographic variables — 34,000 segmentation dimensions across our panel. We find the variables that actually predict how someone buys, not just who they are on paper.

How do you reach niche or senior B2B audiences?

Through a panel of 1m+ B2B decision makers across 98 countries, plus targeted recruitment for audiences that don't sit neatly in a standard panel.

How long does a project take?

Typically four to six weeks from brief to final recommendation. If you're working to a board presentation, a campaign launch, or a product decision with a fixed date, tell us upfront and we'll design around it.

What does it cost?

Audience research projects typically start from £12,000. The right starting point is a conversation about what decision you're trying to make — we'll tell you what's needed to make it properly.

Find out what your audience actually values.

Projects typically start from £12,000.

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