Brand tracking and corporate reputation research built on what your key audiences actually think, not a vanity score you can't act on.
We track brand perception and corporate reputation the way people who matter most actually experience it, not just a headline metric you report on and move past.
That means brand tracking studies, reputation modelling, and PR survey research, all delivered by director-level researchers who understand the difference between a number that looks good in a deck and a finding you can actually act on.
A leading financial services brand wanted to understand what its most influential stakeholders really thought of it, and what that could mean for public perception. So we went straight to the people whose opinion actually moves the needle: key persons of interest making up just 3% of the UK and US population, sitting MPs on both sides of the Atlantic, and the journalists who cover them.
That access let us build a full corporate reputation model, showing exactly which levers the client could pull to shift perception among the audiences who shape it, and which ones weren't worth pulling at all.
A score. A sentiment percentage. Something you can put in a slide and move on from.