Content & thought leadership research

Content & thought leadership research built for your actual audience whatever the goal

Q: Can you reach niche or senior audiences?

Yes. Our verified panel covers 45m+ unique individuals across 98 countries, including 1m+ B2B decision makers from management to C-suite, with 34,000 ways to segment upfront.

Whatever the goal, from leads to press coverage to earning trust, it starts with understanding who you're actually speaking to, not publishing an opinion and hoping it lands.

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Research that's built for your objectives.

That means data-led questionnaires, press-ready findings, and Newsdesk. Our private group of journalists who score your story before it goes out, standard on every project.

Data-led questionnaires

Questions written to produce a story, not just a data table.

Press-ready findings

Press-release language, not research-speak you have to translate.

Newsdesk

A private panel of journalists scores the story before it gets released.

Three steps

We turn your brief into data-led questions

24 hours to a quote. 24 hours to a questionnaire draft.

Newsdesk scores it before being released

A private panel of journalists checks the story: is there a genuine angle, do the numbers hold up to scrutiny, and what needs sharpening to give it the best chance of being picked up.

You get press-release language, not research-speak

Delivered ready to pitch, not a report you have to translate first.

Case study · think tanks

A global report that reached audiences most researchers can't get near.

We worked with three international Think Tanks on a global thought-leadership report designed to reach audiences most researchers can't get near. The findings didn't stop at a report. We built a full media-ready pack, including a podcast episode that made the results easy to share and act on.

The story travelled, picked up across mainstream and tier one media, including coverage from governments internationally.

What shipped

International think tanks, one global report.

Media-ready pack

Including a podcast episode built to make the findings shareable.

Tier-one pickup

Mainstream and tier one coverage, plus governments internationally.

To trust your data, you need to trust every participant.

Every one of the 45m+ individuals on The Reality Department panel is verified through a multi-layer participant authenticity process. AI and human quality control that goes beyond industry standard.

45m+

Unique individuals worldwide

1m+

senior decision-makers, business and consumer

Countries

34,000

Ways to segment, upfront

Most thought leadership is written for an audience of one.

Ours starts with who you're actually trying to reach, and holds up whether that's a journalist deciding what's newsworthy, or the audience you're trying to win over.

FAQs

The things clients ask first.

What's included in a content or thought leadership project?

Data-led questionnaire design, fieldwork, analysis, and press-ready findings written in press-release language. Newsdesk journalist scoring is standard on every project, not an add-on.

What exactly is Newsdesk?

A private panel of working journalists who score your story before it goes out: is there a genuine angle, do the numbers hold up to scrutiny, and what needs sharpening to give it the best chance of being picked up.

Can you reach niche or senior audiences?

Yes. We regularly reach key persons of interest, elected politicians and journalists alongside our verified panel of 45m+ individuals, including 1m+ senior decision-makers, business and consumer, across 98 countries.

How fast can you move?

24 hours to a quote and 24 hours to a questionnaire draft. Fieldwork timing depends on audience, and we run quick-turnaround options for time-sensitive news moments.