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500 UK business decision-makers · Business Reality Index 2026
October 8, 2026

What is the Business Reality Index? UK business strength stands at 37

The Business Reality Index measures how strong UK businesses are, as opposed to how confident they feel. In wave one it stands at 37, and it tells a different story from confidence.

By
Jake Pryszlak, Founder
The Reality Department
37
The Business Reality Index: UK business strength, out of 100

The Business Reality Index

37out of 100
025507510037Wave one,2026Wave two: January 2027
View data
The Business Reality Index
WaveIndex
Wave one, 202637
Base: 500 senior decision-makers at UK organisations with 50+ employees. Source: The Reality Department, August 2026.The Reality Department

Key findings

  • The Business Reality Index is 37.
  • It rises with size, from 24 for organisations with 50 to 249 employees to 55 for those with 5,000 or more.
  • It rises with turnover, from 24 under £5m to 49 at £500m and above.
  • Confidence tells you little about it. Confident organisations score 38.5 and unconfident ones 34.4.

What is the Business Reality Index?

The Business Reality Index is a single score that shows how strong UK businesses are going into the year ahead. It is calculated by The Reality Department from the survey responses, using our own proprietary method.

It exists because confidence surveys ask leaders how they feel. The Index asks what is in place.

How does the Index vary by business size?

Sharply. Organisations with 50 to 249 employees score 24. Those with 250 to 999 score 37, in line with the overall figure. It rises to 47 for 1,000 to 4,999 employees and 55 for 5,000 or more.

The largest organisations score more than twice the smallest

Business Reality Index by number of employees

37
24
37
47
55
All organisations50 to 249250 to 9991,000 to 4,9995,000+
View data
The largest organisations score more than twice the smallest
GroupIndex (0 to 100)
All organisations37
50 to 24924
250 to 99937
1,000 to 4,99947
5,000+55
Base: 500 senior decision-makers at UK organisations with 50+ employees. Source: The Reality Department, August 2026.The Reality Department

How does the Index vary by turnover?

It climbs at every step, with the largest jump at the bottom. Organisations turning over less than £5m score 24. Between £5m and £24.9m the score is 32, a rise of eight points. It reaches 49 at £500m and above.

The Index rises at every step up in turnover

Business Reality Index by annual turnover

24
32
36
42
47
49
Under £5m£5m to £24.9m£25m to £49.9m£50m to £99.9m£100m to £499.9m£500m+
View data
The Index rises at every step up in turnover
GroupIndex (0 to 100)
Under £5m24
£5m to £24.9m32
£25m to £49.9m36
£50m to £99.9m42
£100m to £499.9m47
£500m+49
Base: 500 senior decision-makers at UK organisations with 50+ employees. Source: The Reality Department, August 2026.The Reality Department

Does confidence predict strength?

Barely. Organisations that are confident about growth score 38.5. Those that are not score 34.4. The correlation between confidence and the Index is 0.099, which is close to none.

Six in ten leaders (61%) are confident about growth. More than half of them score below the Index average.

Confident businesses are barely stronger than unconfident ones

Business Reality Index by growth confidence

Confident about growth38.5
Not confident about growth34.4
Correlation: 0.099
View data
Confident businesses are barely stronger than unconfident ones
AnswerIndex (0 to 100)
Confident about growth38.5
Not confident about growth34.4
Base: 500 senior decision-makers at UK organisations with 50+ employees. Source: The Reality Department, August 2026.The Reality Department

What this means

Most business surveys report a mood. A mood is useful, but it is not a measure of readiness, and this data shows the two have almost nothing to do with each other.

If you lead a business, the question is which number you are managing to. If you advise, lend to or insure businesses, a confident client is not the same as a strong one.

Wave two will show whether the Index has moved, and whether the risks leaders named for 2026 were the ones that happened.

Frequently asked questions

What is the Business Reality Index?

A score out of 100, published by The Reality Department, that measures how strong UK businesses are. In wave one (2026) it stands at 37.

Is business confidence a good measure of business strength?

No. In the Business Reality Index, the correlation between growth confidence and the Index score is 0.099. Confident organisations score 38.5 and unconfident ones 34.4.

Are larger businesses stronger?

Yes. Organisations with 5,000 or more employees score 55, against 24 for those with 50 to 249.

Methodology

The Reality Department surveyed 500 senior decision-makers at UK organisations employing 50 or more people. Quotas were set by business size, sector and region. Fieldwork: August 2026. The Index is calculated using a proprietary method.

Related: Business confidence and resilience and The attention gap

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